Valencia Design Week Part 2
Tuesday was our first day at the fair, we were welcomed at the ADCV-area, were workshops and speeches were delivered, unfortunately for me, just in spanish. Anyway, now we had time to explore the fair. At the area after the entrance was the nude exhibition-place. Every year the Feria Habitat Valencia appoints a Selection Committee comprised of professionals from the various disciplines involved in the world of interiors: designers, architects, interior designers, producers, retailers, design technicians and the specialist press. This committee has to select, which pieces of work and which designers from amongst all those, who have applied will be part of the exhibition.
This year they chose 28 design studios and young creatives an 8 schools. For me this was the best section of the fair, it was a totally different atmosphere, more exciting, more diverse, more courage, more design. My speculations, watch out for: Le Blume, Joindesign, Cruxflux, Ham&Cheese, Estres, Vandidoo and triangulo!
The design-marathon went on in the evening with the exhibitions of the Valencia Design Week in all kinds of stores in the city.
The stores were mainly elaborately arranged and very well attended, it was 50% party and 50% design-exhibition, a good balance to reach the younger public. Along the center route exhibited: Gandia Blasco, Enblanc, Odosdesign, estudiohac, Guillem Ferran Simple Rustic, Yonoh estudio creativo, sanserif creatius...a total of 27 exhibitions. The graphic-designer Pedro Gonzalez got us with the sentence “You have to try the wine to understand my work!”.
Wednesday at 12.30 (Spanish 12.50) the bell rang for the start of the Speed Dating between FEED and Designers. Within 2 minutes we could have a talk and as soon as the bell rang, I had to jump up to the next Designer. Among others I dated Stephanie Cummins from estudio zyx, Guillem Ferran from Simple Rustic, Industrial Designer Inma Bermudez and Designers from La Muda, estudio m llongo and CuldeSac.
Wednesday at 12.30 (Spanish 12.50) the bell rang for the start of the Speed Dating between FEED and Designers. Within 2 minutes we could have a talk and as soon as the bell rang, I had to jump up to the next Designer. Among others I dated Stephanie Cummins from estudio zyx, Guillem Ferran from Simple Rustic, Industrial Designer Inma Bermudez and Designers from La Muda, estudio m llongo and CuldeSac. Later we were convoyed to the chair-factory of capdell, were we saw the novelties of their collection, which they presented under the slogan “SIT, THINK, IMAGINE”: AVA, MOON and YMAY. We also were able to walk through the production halls. Capdell sets value on working with the knowledge of traditional carpenters in combination with new technologies, which allow them to produce sustainable, but never willing to produce low-grade mass productions. Then again we were served Orxata and first I didn't want to try it again, but since I was thirsty I did and it really tasted better. So I managed to talk half an hour in the front of the Capdell-company with one of their managers about my Oxata-experience.
19:30 We launched the next exhibition-route at Ruzafa and sort of continued at Capdell, where the Twitt-chair activity took place, which means, that everyone was welcomed to write a short-message on the Twitt-chair. The FEED-group ended up at the Slaughterhouse... (a bar/bookstore) We were just looking for a place to have a drink, as the designer Pedro Gonzalez, who we knew from the route the day before, becked us inside. Another excursion headed us to the Andreu World showroom. → The “Nub” chair by Patricia Urquiola, low seat-height, but it immediately caught my attention, the high backrest with nubs from the outside and even on the seat-side....sigh. In the evening we explored the Valencia Design Week route “Zone Carmen”. I was not overwhelmed by the Muji exhibition, but guess what I did today in Cologne... In my break I walked past a Muji-store, returned, went in and bought a tarpaulin folder and pencil case... At Zone Carmen we also saw the work of AllstART, a young design collective with participants from Europe, America and Asia, with arty and special products, as furnitures made of cassettes or magazines.
We started our last day in Valencia with a tour through “Ciutat Fallera” “Falla City”, an area, where just Falla-builders and Artist rent halls disposed by the City. The Valencian people are very serious about the Falla-tradition, every neighborhood spends a bundle of money to compete with their Falla. These giant and expensive sculptors are shown to the public in March and after a week, at the 19th of March they get burned. Only one smaller Falla, which wins a competition gets saved from the fire and is taken to the Museum of Fallas. The Valencia Design Week was closed with a big party at Las Naves and we all asked ourselves where the week has gone.
Then we left the beautiful Valencia, with a full belly and a full brain of a design-experience-deluxe. Also my suitcase gained 5 kilos excess baggage, luckily the woman at the airport counter was new and so slow that -as a “sorry”- she checked the „HEAVY“-labeled suitcase in for free. Back to reality and work, I still have to unpack some things... At last I really want to thank Maria, Maria 2 and Juan, from ADCV, for the guidance and for making these week an outstanding event for the FEED-group. by Stephanie Krauch