A light weight trail running shoe that uses innovative materials/techniques and traditional knowhow to create a new running experience. Semi-rigid panels, carbon toe cap and well defined flex zones form a stretchy exoskeleton - robust, water repellant, breathable. Lacing, sock-like inner and custom 3D printed insole guarantee perfect fit. Feet are well supported - empowering runners to perform better. The project recently won the A' Design Award in the category Footwear, Shoes and Boots Design.
Designer: Florian Seidl (Austria)
Design Management, Industrial Design
Florian Seidl is a successful Austrian designer with several years of professional experience. Currently he is working as Lavazza's design manager at the Innovation Center in Turin. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work at Kiska for KTM and as freelancer for various other non-automotive brands.
RCA, London, UK | UFG, Linz, AT
A'Design Award 2016 | iF Design Award 2016
Currently working at
br /> br />