ProfileDetail
 

Florian Seidl

Turin, Italy

 
 
 

KATEEM

A light weight trail running shoe that uses innovative materials/techniques and traditional knowhow to create a new running experience. Semi-rigid panels, carbon toe cap and well defined flex zones form a stretchy exoskeleton - robust, water repellant, breathable. Lacing, sock-like inner and custom 3D printed insole guarantee perfect fit. Feet are well supported - empowering runners to perform better. The project recently won the A' Design Award in the category Footwear, Shoes and Boots Design.

Designer: Florian Seidl (Austria)
Manufacturer: ---

 

Location

Turin, Italy

Specialties

Design Management, Industrial Design

 

 
 

Florian Seidl is a successful Austrian designer with several years of professional experience. Currently he is working as Lavazza's design manager at the Innovation Center in Turin. Before that he was part of the design team that developed the Fiat 500 successfully into a whole range of different models and several other projects that can now be seen on the road. He has also done work at Kiska for KTM and as freelancer for various other non-automotive brands.

School

RCA, London, UK | UFG, Linz, AT

Awards

A'Design Award 2016 | iF Design Award 2016

 

Currently working at

Lavazza

 

CONTACT

Turin
Italy

 
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